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Websitemarketing für Hochschulen
By Jürgen Bode
0 - Default Title
Description
Given the growing competition for international students as well as for junior and senior researchers, website marketing is becoming more and more important.
This survey evaluates selected websites of German universities, presents foreign benchmarks and gives recommendations for the design of websites in the context of international university marketing.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
188
Publication Date:
2011-01-31
Publisher:
wbv Media GmbH
Languages:
Original:
German
ISBN10:
3763943927
ISBN13:
9783763943920
GPSR Manufacturer Reference:
Weight:
318 g
Height:
149 cm
Width:
209 cm
Thickness:
18 cm
Preview Link:
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