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Brand New Future

By Bob Sheard

Product Image: Brand New Future

Brand New Future

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Description
Today's consumers are increasingly looking for brands that resonate with their personal values and do something good for the world. Demand for sustainability has reached an all-time high, where brands are expected to play an important role in shaping a more sustainable future. Consumers are aware of the environmental and social impacts of their purchases, which has resulted in demand for transparency from brands and companies demonstrating a commitment to ethical practices. This book, by a leading brand strategist and practitioner, calls out to those companies and brands that want to work towards a more sustainable and equitable future. Besides showing how brands work, it provides a practical roadmap for the creation of successful brands that contribute towards a more just and regenerative world. The world is changing, and people are seeking brands that have a higher purpose and that are actively working to make a difference in society.
Product details
Binding:
Paperback
Number of Pages:
282
Release Date:
2025-07-01
Publication Date:
2025-05-15
Publisher:
Lid Publishing
Languages:
Original: English
ISBN10:
1917391285
ISBN13:
9781917391283
GPSR Manufacturer Reference:
[email protected]
Weight:
432 g
Height:
141 cm
Width:
215 cm
Thickness:
21 cm

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Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
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