Placeholder text

Like

Like

Only 2 items left in stock
Description
A riveting, insider's look at the creation and evolution of the like button and what it reveals about innovation, business, and culture--and its profound impact on modern human interaction. "...an entertaining new book by Martin Reeves and Bob Goodson on the origins of the "like" button." -- The Economist Over 160 billion times a day, someone taps a like button. How could something that came out of nowhere become so ubiquitous--and even so addictive? How did this seemingly ordinary social media icon go from such a small and unassuming invention to something so intuitive and universally understood that it has scaled well beyond its original intent? This is the story of the like button and how it changed our lives. In Like, bestselling author and renowned strategy expert Martin Reeves and coauthor Bob Goodson--Silicon Valley veteran and one of the originators of the like button--take readers on a quest to uncover the origins of the thumbs-up gesture, how it became an icon on social media, and what's behind its power. Through insights from key players, including the founders of Yelp, PayPal, YouTube, Twitter, LinkedIn, Gmail, and FriendFeed, you'll hear firsthand the disorderly, serendipitous process from which the like button was born. It's a story that starts with a simple thumbs-up cartoon but ends up with surprises and new mysteries at every turn, some of them as deep as anthropological history and others as speculative as the AI-charged future. But this is much more than the origin story of the like button. Drawing on business and innovation theory, evolutionary biology, social psychology, neuroscience, and other human-centered disciplines, this deeply researched book offers smart and unexpected insights into how this little icon changed our world--and all of us in the process.
Product details
Number of Pages:
260
Release Date:
2025-04-29
Publication Date:
2025-04-08
Publisher:
Ingram Publisher Services
Languages:
Original: English
ISBN13:
9798892790451
GPSR Manufacturer Reference:
Weight:
518 g
Height:
159 cm
Width:
239 cm
Thickness:
29 cm

Condition

Show more

Show less

Like new
Items present themselves flawlessly, free of any signs of wear. Your new book may even be unread and your new media comes in impeccable condition, including an undamaged dust jacket or original foil packaging.
Available immediately
€15,89

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 2 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€15,89