The Psychology of Advertising

Name: The Psychology of Advertising
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Fennis, Bob M

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Description

The book offers a comprehensive overview of theory and research in consumer psychology, exploring how advertising impacts the thoughts, emotions and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

Product details

Edition:: 4
Number of Pages:: 512
Release Date:: 2025-05-14
Publication Date:: 2025-05-14
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 1032621311
ISBN13:: 9781032621319
GPSR Manufacturer Reference:: [email protected]
Weight:: 1054 g
Height:: 175 cm
Width:: 250 cm
Thickness:: 32 cm

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