The Art of Persuasion: Winning Without Intimidation

After studying some of the most successful men and women in modern history, author Bob Burg noticed how many common characteristics these people have--and shares them all with you.

One trait that stands above all the rest is their ability to win people over to their way of thinking--they were all persuasive. Each of these life winners had a burning desire, coupled with great creativity, and a total, unshakable belief in their mission or cause.

The Winning principles you will learn include:

• Making People Feel Important
• Everything is Negotiable
• Dealing with Difficult People
• Persuasion in Action
• What Sets You Apart from the Rest
• Nuggets of Wisdom