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Go-Givers Sell More

By Bob Burg

Product Image: Go-Givers Sell More

Go-Givers Sell More

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Description
With their national bestseller The Go-Giver, Bob Burg and John David Mann took the business world by storm, showing that giving is the most fulfilling and effective path to success. That simple, profound story has inspired hundreds of thousands of readers around the world-but some have wondered how its lessons stand up to the tough challenges of everyday real-world business. Now Burg and Mann answer that question in Go-Givers Sell More, a practical guide that makes giving the cornerstone of a powerful and effective approach to selling. Most of us think of sales as convincing potential customers to do something they don't really want to. This mentality sets up an adversarial relationship and makes the sales process much harder than it has to be. As Burg and Mann demonstrate, it's far more productive (and satisfying) when salespeople think like Go-Givers. Cultivate a trusting relationship and focus exclusively on creating value for the other person, say the authors, and great results will follow automatically. Drawing on a wide range of examples of real-life salespeople who have prospered by giving more, Burg and Mann offer tips and strategies that anyone in sales can start applying right away.
Product details
Number of Pages:
208
Release Date:
2010-02-18
Publication Date:
2010-02-18
Publisher:
Penguin Publishing Group
Languages:
Original: English
ISBN10:
1591843081
ISBN13:
9781591843085
GPSR Manufacturer Reference:
[email protected]
Weight:
314 g
Height:
140 cm
Width:
212 cm
Thickness:
22 cm
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