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Built to Love

By Peter Boatwright

Built to Love Law

Built to Love

0 - Used - good
Description
Built to Love is a practical how-to guide for companies, detailing steps to create products that illicit emotions that provide value to customers, regardless of whether the products are physical products, services, technologies, software, systems, or brands. Using a combination of industry-based research and laboratory experiments, the authors demonstrate that customers will richly pay for products that authentically provide emotional fulfillment. They uncover the science behind successful products that create an avid and loyal following, and they present evidence that product emotions increase a product's success in the marketplace as well as a firm's success in the stock market (even when the economy is down!). Then, using analytical and practical tools, the authors show how to analyze customers' emotional needs and translate those needs into features that galvanize those customers. Throughout, the book uses revealing case studies that show how to energize customers in both consumer and business-to-business worlds.
Product details
Edition:
illustrated
Number of Pages:
192
Release Date:
2010-09-06
Publication Date:
2010-09-06
Publisher:
Berrett-Koehler Publishers
Languages:
Original: English
ISBN10:
1605096989
ISBN13:
9781605096988
GPSR Manufacturer Reference:
[email protected]
Weight:
424 g
Height:
164 cm
Width:
246 cm
Thickness:
19 cm
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