Advertising and the Transformation of Screen Cultures

Name: Advertising and the Transformation of Screen Cultures
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Bo Florin

0 - Default Title

Description

Abandoning a conventional delineation of fields by medium, country, or period, this book suggests a lateral view. It charts the audiovisual history of advertising by focussing on objects , screens , practices (production, marketing), and intermediaries . In this way, the book develops new historical, methodological, and theoretical perspectives.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 340
Release Date:: 2021-07-01
Publication Date:: 2021-07-01
Publisher:: Routledge
Languages:: Original: English
ISBN10:: 946298915X
ISBN13:: 9789462989153
GPSR Manufacturer Reference:: [email protected]
Weight:: 518 g
Height:: 156 cm
Width:: 234 cm
Thickness:: 18 cm

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