A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Name: A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing
Brand: SAGE Publications Inc
SKU: 9781412930888-V
Price: 4.59 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Jim Blythe

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Description

Studying Marketing is packed full of lively debate and funny anecdotes covering topics marketing students are familiar with, such as key thinkers and concepts, and some they are not. It looks at areas most textbooks ignore, such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven¿t heard about in their lectures.

Conceived by Chris Grey as an antidote to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical and sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.
Suitable for Marketing students at Undergraduate and Postgraduate level. Along with professionals involved in marketing and anyone interested in how marketing works.

Product details

Binding:: Paperback
Edition:: 1
Number of Pages:: 160
Release Date:: 2006-10-18
Publication Date:: 2006-10-18
Publisher:: SAGE Publications Inc
Languages:: Original: English
ISBN10:: 141293088X
ISBN13:: 9781412930888
GPSR Manufacturer Reference:: [email protected]
Weight:: 172 g
Height:: 129 cm
Width:: 201 cm
Thickness:: 22 cm

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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