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The Online Copywriter's Handbook

By Bly, Robert W

The Online Copywriter's Handbook

By Bly, Robert W

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Description
Today's #1 copywriter shows you how to grab attention and drive sales with customer-focused, results-based Web copy In The Online Copywriter's Handbook, Robert Bly--one of the world's most honored copywriters and the bestselling author of The Copywriter's Handbook-- turns his attention to the unlimited marketplace of the Internet. The result? The first book to apply long-established persuasive techniques to the interactive capabilities and unique possibilities of the Web. While the psychological hot buttons and decision drivers may be similar, the techniques of persuasion online are different--often dramatically different! Look to The Online Copywriter's Handbook for inside tips on how to write brilliant copy for:
  • Websites
  • Home pages
  • Internet direct mail
  • Banner ads
  • Landing pages
  • E-zines
  • Web-based documents
  • And more! Let today's master copywriter show you how to take your online copywriting to the next level of effectiveness, success, and profitable results!
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    Product details
    Binding:
    Paperback
    Edition:
    2
    Number of Pages:
    336
    Release Date:
    2003-01-30
    Publication Date:
    2003-02-20
    Publisher:
    McGraw Hill LLC
    Languages:
    Original: English
    ISBN10:
    0658020994
    ISBN13:
    9780658020995
    Weight:
    531 g
    Height:
    154 cm
    Width:
    231 cm
    Thickness:
    21 cm
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