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Copywriter's Handbook

By Bly, Robert W.

Product Image: Copywriter's Handbook

Copywriter's Handbook

Only 1 item left in stock
Description
The classic guide to copywriting, now in an entirely updated fourth edition This is a book for everyone who writes or approves copy: copywriters, multichannel marketers, creative directors, freelance writers, marketing managers . . . even small business owners and information marketers. It reveals dozens of copywriting techniques that can help you write both print and online ads, emails, and websites that are clear, persuasive, and get more attention-and sell more products. Among the tips revealed: * 8 headlines that work--and how to use them * The 5-step "Motivating Sequence" for generating more sales and profits * 10 tips for boosting landing page conversion rates * 15 techniques to ensure your emails get high open and click-through rates * How to create powerful "lead magnets" that double response rates * The "4 S" formula for making your copy clear, concise, and compelling This thoroughly revised fourth edition includes all new essential information for mastering copywriting in the digital age, including advice on content marketing, online videos, and high-conversion landing pages, as well as entirely updated resources. Now more indispensable than ever, Robert W. Bly's The Copywriter's Handbook remains the ultimate guide for people who write or work with copy.
Product details
Binding:
Paperback
Edition:
4
Number of Pages:
496
Release Date:
2020-04-07
Publication Date:
2020-04-07
Publisher:
St. Martins Press
Languages:
Original: English
ISBN10:
1250238013
ISBN13:
9781250238016
GPSR Manufacturer Reference:
[email protected]
Weight:
615 g
Height:
138 cm
Width:
209 cm
Thickness:
38 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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