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Testing Business Ideas

By Bland, David J.

Testing Business Ideas Business, Finance & Career

Testing Business Ideas

Only 4 items left in stock
Description
Your #1 job as an innovator, entrepreneur, or corporation is to test your business ideas to reduce the risk of failure. Seven out of ten new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of the global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. You'll learn the process, design your first experiment, and start testing business ideas. If you're already familiar with testing, you can boost your skills with the extensive library of tests. Lastly, you'll learn to scale testing systematically in your organization through ceremonies and shared language. It's time to move past opinions and bulletproof your ideas with evidence today.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
368
Release Date:
2019-11-12
Publication Date:
2019-11-12
Publisher:
Wiley John + Sons
Languages:
Original: English
ISBN10:
1119551447
ISBN13:
9781119551447
GPSR Manufacturer Reference:
[email protected]
Weight:
1006 g
Height:
187 cm
Width:
241 cm
Thickness:
25 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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