AI Impacts on Branded Entertainment and Advertising

Name: AI Impacts on Branded Entertainment and Advertising
Brand: IGI Global
Availability: OutOfStock
Rating: 5 (1 reviews)

By Blanca Miguélez-Juan

0 - Default Title

Description

"The progressive decline in audiences in conventional media and the effectiveness of conventional advertising formats has led to the creation of new formats and the use of AI that seek to generate content of interest to the audience in which to integrate the brand in a natural, unobtrusive and emotional way"--

Product details

Number of Pages:: 428
Release Date:: 2025-01-31
Publication Date:: 2025-05-01
Publisher:: IGI Global
Languages:: Original: English
ISBN13:: 9798369337998
Weight:: 1330 g
Height:: 221 cm
Width:: 286 cm
Thickness:: 27 cm

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