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Console Wars

By Harris, Blake J.

Console Wars Media & Communication

Console Wars

0 - Used - good
Description
Named a "Best Book of the Year" by NPR, Slate, Publishers Weekly, and Goodreads It was a once-in-a-lifetime battle that pitted brother against brother, kid against adult, Sonic against Mario, and the United States against Japan. . . . In 1990, Nintendo had a virtual monopoly on the videogame industry. Sega was a faltering arcade company with big aspirations and even bigger personalities. But all that would change with the arrival of former Mattel executive Tom Kalinske. His unconventional tactics, combined with the blood, sweat, and bold ideas of his renegade employees, completely transformed Sega and led to a ruthless David-and-Goliath showdown with Nintendo. But Sega's success would create many new enemies and make Nintendo stronger than ever. Blake J. Harris brings into focus the warriors, the strategies, and the battles and explores how they transformed popular culture forever. Ultimately, Console Wars is the story of how a humble family man, with an extraordinary imagination and a gift for turning problems into competitive advantages, inspired a team of underdogs to slay a giant and, as a result, give birth to a sixty-billion-dollar industry.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
576
Release Date:
2015-06-02
Publication Date:
2015-09-30
Publisher:
Harper Collins Publ. USA
Languages:
Original: English
ISBN10:
0062276700
ISBN13:
9780062276704
GPSR Manufacturer Reference:
[email protected]
Weight:
686 g
Height:
152 cm
Width:
228 cm
Thickness:
43 cm
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