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The Righteous Brand

By Max Blackston

The Righteous Brand

By Max Blackston

0 - Default Title
Description
Bringing order to the chaos of modern brand marketing, the second edition of Brand Love is not Enough combines an intuitive model of how consumers relate to brands, with an up-to-the-moment analysis of how brands are both victims and players in today's raging culture wars.
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
254
Release Date:
2025-04-29
Publication Date:
2025-04-29
Publisher:
Routledge
Languages:
Original: English
ISBN10:
1032882360
ISBN13:
9781032882369
GPSR Manufacturer Reference:
[email protected]
Weight:
374 g
Height:
152 cm
Width:
229 cm
Thickness:
14 cm
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