Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World

Name: Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000: Running a Business in Today's Consumer-Driven World
Brand: BANTAM DELL
Availability: OutOfStock
Rating: 5 (1 reviews)

By Pete Blackshaw

0 - Default Title

Description

In today's Internet-driven world, even a single disgruntled customer can broadcast his complaint to millions. An interactive marketing expert explains how companies can establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on openness and trust.

Product details

Edition:: 1
Number of Pages:: 193
Release Date:: 2008-07-08
Publication Date:: 2008-07-31
Publisher:: BANTAM DELL
Languages:: Original: English
ISBN10:: 038552272X
ISBN13:: 9780385522724
Weight:: 340 g
Height:: 15 cm
Width:: 21 cm
Thickness:: 2.2 cm
Preview Link:: http://www.digital-media-repository.com/dmrs/widget.do?skin=blue&isbn=9780385522724&buyButton=no&lang=de&tellafriend=no&bookmarks=no&links=no&feed=no

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