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Symbols in Political Communication and Social Mobilisation

By Machrine Birungi

Symbols in Political Communication and Social Mobilisation

0 - Default Title
Description
The introduction of popular, recognizable symbols can be described as the first step towards the creation of a viable social network around which political parties can base their mobilization efforts. Therefore, the choice of a symbol matters and in order to manipulate the power of symbols, it is important for the users to identify a particular symbol, conduct research at the grassroots levels with an aim of identifying the different interpretations and audience perception a particular symbol holds for a particular community. Symbols have increasingly been used as branding tools in political communication and social mobilization. In Uganda, political party symbols have been used by politicians to flag post their identities and policies. Moreover, the increasing use of symbols has informed voters about the brand identity and character of the politicians.
Product details
Binding:
Paperback
Number of Pages:
60
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209171427
ISBN13:
9786209171420
Weight:
107 g
Height:
150 cm
Width:
220 cm
Thickness:
4 cm
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