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How to Get to Great Ideas

By Dave Birss

Product Image: How to Get to Great Ideas

How to Get to Great Ideas

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Description
Sliver award winner in Business Reference 2020 Axiom Business Book AwardsWhat makes a great idea? Where do great ideas come from? The highly practical lessons in HOW TO GET TO GREAT IDEAS are based on neuroscience,psychology, and behavioral economics. Written by the former Creative Director of OgilvyOne, Dave Birss, this book offers a brilliant new system for conceiving original and valuable ideas. It looks at how to frame the problem, how to push your thinking, how to sell the idea and build support for it, and how to inspire others to have great ideas. It proves that any organization - and any department within an organization - can become a fertile environment for ideas. Combining a practical research-based system with fascinating insights and inspiring and humorous writing,the book is also accompanied by the problem-solving system RIGHT THINKING. This is a tool that shows organizations a more effective way to generate more effective ideas and is based on the thinking in the book. This is available online and in person from the author.
Product details
Edition:
1
Number of Pages:
240
Release Date:
2018-11-08
Publication Date:
2018-11-08
Publisher:
John Murray Press
Languages:
Original: English
ISBN10:
1473692148
ISBN13:
9781473692145
GPSR Manufacturer Reference:
[email protected]
Weight:
352 g
Height:
142 cm
Width:
223 cm
Thickness:
25 cm
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