Television and Political Advertising

Name: Television and Political Advertising
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Frank Biocca

0 - Default Title

Description

These two volumes represent the first major scholarly effort to unravel the psychological and symbolic processing of political advertising. Utilizing survey, experimental, qualitative, and semiotic methodologies to study this phenomenon, the contributors to "Television and Political Advertising" trace how political ads help to interpret the psychological reality of the presidential campaign in the minds of millions of voters. A product of the National Political Advertising Research Project, this interdisciplinary effort is valuable to researchers in advertising, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter.

Product details

Edition:

1

Number of Pages:

378

Release Date:

1991-10-01

Publication Date:

1991-10-01

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0805806555

ISBN13:

9780805806557

GPSR Manufacturer Reference:

[email protected]

Weight:

763 g

Height:

157 cm

Width:

235 cm

Thickness:

27 cm

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