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International Marketing Compact
By F. Bilgin
Only 1 item left in stock
Description
The knowledge, which is provided for both students and practitioners, is well balanced in terms of theoretical input and managerial application. This is the result of numerous examples presented in this book not only from Europe, but also from other markets throughout the world.
The book is addressed to various student groups: those in a bachelor's program studying business, economics and international trade can well use the book to gain a broad and current perspective on trends in international marketing theory and practice. Those in a master's program for business, economics and international trade can use the book as a guide for building a theoretical background for their term projects and the case studies they analyze. Those at the PhD level in the same or similar disciplines can take a compact look at 21st century international marketing. It is also beneficial for international students, for example, for Erasmus students at European universities, who are building a common international marketing background and perspective that they can take back to their studies at their home universities.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
318
Release Date:
2014-10-21
Publication Date:
2014-10-21
Publisher:
Linde Verlag
Languages:
Original:
English
ISBN10:
3714301356
ISBN13:
9783714301359
Weight:
566 g
Height:
171 cm
Width:
238 cm
Thickness:
22 cm
Preview Link:
Condition
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
€3,49