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Michael Bierut How to Use Graphic Design (Paperback)

Product Image: Michael Bierut How to Use Graphic Design (Paperback)

Michael Bierut How to Use Graphic Design (Paperback)

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Description
Protégé of design legend Massimo Vignelli and partner in the New York office of the international design firm Pentagram, Michael Bierut has had one of the most varied careers of any living graphic designer. The projects he presents in this book illustrate the breadth of activity that graphic design encompasses today, his goal being to demonstrate not a single ideology, but the enthusiastically eclectic approach that has been a hallmark of his career.

Each project is told in Bierut¿s own entertaining voice and shown through historic images, preliminary drawings (including full-size reproductions of the notebooks he has maintained for over thirty-five years), working models and rejected alternatives, as well as the finished work. Along the way, he provides insights into the creative process, his working life, his relationship with clients, and the struggles that any design professional faces in bringing innovative ideas to the world today.

This revised and expanded edition of Bierut¿s bestselling monograph features new projects for major clients, such as Mastercard and The Poetry Foundation. Inspiring, informative and authoritative, How to... is a bible of graphic design ideas.

With 833 illustrations in colour
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
352
Release Date:
2021-06-03
Publication Date:
2021-06-03
Publisher:
Thames & Hudson Ltd
Languages:
Original: English
ISBN10:
050034377203305182320500296189
ISBN13:
9780500296189
GPSR Manufacturer Reference:
[email protected]
Weight:
1200 g
Height:
260 cm
Width:
250 cm
Thickness:
21 cm
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