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Marketing Concept - The St. Gallen Management Approach

By Thomas Bieger

Marketing Concept - The St. Gallen Management Approach Law

Marketing Concept - The St. Gallen Management Approach

By Thomas Bieger

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Description
This book presents marketing and business processes as an integral part of the St. Gallen Management Model. It provides a tight introduction into the field of marketing and puts the added value in the center of a market-oriented management approach. The book addresses relevant topics such as market analysis, marketing planning, marketing strategy, positioning, application of marketing tools, product design, price, distribution and communication policy, service provision, innovation and controlling processes. This book aims at students in the first year as well as at practitioners who wants to obtain a quick overview of this field.
Product details
Binding:
Paperback
Number of Pages:
181
Release Date:
2015-09-16
Publication Date:
2015-09-16
Publisher:
UTB GmbH
Languages:
Original: English
ISBN10:
3825244644
ISBN13:
9783825244644
Weight:
282 g
Height:
150 cm
Width:
215 cm
Thickness:
12 cm
Preview Link:
http://www.blickinsbuch.de/viewer/cm/access.php?djMxNTY9NDIwMzQ1MjgxNyZ2NzM3Nj05NzgzODI1MjQ0NjQ0
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