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Norms in the Wild

Norms in the Wild

- Default Title
Description
Large scale behavioral interventions work in some social contexts, but fail in others. The book explains this phenomenon with diverse personal and social behavioral motives, guided by research in economics, psychology, and international consulting done with UNICEF. The book offers tested tools that mobilize mass media, community groups, and autonomous "first movers" (or trendsetters) to alter harmful collective behaviors.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
258
Release Date:
2016-12-29
Publication Date:
2016-12-29
Publisher:
OUP US
Languages:
Original: English
ISBN10:
0190622059
ISBN13:
9780190622053
GPSR Manufacturer Reference:
Weight:
358 g
Height:
140 cm
Width:
210 cm
Thickness:
16 cm
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