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Media/Impact

Media/Impact Media & Communication

Media/Impact

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Description
From media history to today's rapid-fire changes, MEDIA/IMPACT: AN INTRODUCTION TO MASS MEDIA, 12th Edition takes you on an exciting tour of the events, people, money, and technologies that have shaped the mass media industries. Known for its engaging writing style, current coverage, and visual appeal, the book explores the legal, ethical, social, and global issues facing the mass media industries every day. The twelfth edition focuses on convergence--how the mass media industries are intersecting to deliver content and how audiences are adapting to the new mass media marketplace. It also equips you with an insider's look at what it's like to work in each industry. Reflecting the latest trends from the field, the text provides new coverage of digital delivery, net neutrality, media industry consolidation, social media, mobile media, and more. It is also packed with lively new illustrations and a wealth of real-world examples.
Product details
Binding:
Paperback
Edition:
12
Number of Pages:
448
Release Date:
2016-01-01
Publication Date:
2016-01-01
Publisher:
Cengage Learning, Inc
Languages:
Original: English
ISBN10:
1305580982
ISBN13:
9781305580985
Weight:
964 g
Height:
275 cm
Width:
218 cm
Thickness:
17 cm
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