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Personality, Brand Commitment & Compulsive Buying

By Sayanti Bhattacharya

Personality, Brand Commitment & Compulsive Buying

By Sayanti Bhattacharya

0 - Default Title
Description
This study investigates the relationship between Personality dimensions (neuroticism, extraversion, openness, agreeableness and conscientiousness) and Brand Commitment and Compulsive Buying Behaviour among University Students and Higher School Students. There were two groups university students and higher school students. Total 120 sample size has been taken out of which 60 students of university (30 male and 30 female) and 60 higher school students (30 male and 30 female).
Product details
Binding:
Paperback
Number of Pages:
72
Release Date:
2025-11-03
Publication Date:
2025-11-03
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209186076
ISBN13:
9786209186073
Weight:
125 g
Height:
150 cm
Width:
220 cm
Thickness:
5 cm
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