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Tatalog

By Harish Bhat

Tatalog Philosophy

Tatalog

Only 1 item left in stock
Description
From steel to beverages and from supercomputers to automobiles, TATA companies have broken new ground and set new standards of excellence over the past two decades. Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced, and the forward thinking and determination that have raised the brand to new heights. Among the engaging and inspiring stories told here are those of Tata Indica, the first completely Indian car that succeeded in the face of widespread cynicism; the jewellery brand Tanishq that has transformed one of India's largest industries; and Tata Finance, which underwent several tribulations yet demonstrated the principles that TATA stands for.
Product details
Binding:
Paperback
Number of Pages:
224
Release Date:
2012-12-15
Publication Date:
2012-12-15
Publisher:
Penguin Random House India Pvt. Ltd
Languages:
Original: English
ISBN10:
01434233470857524151
ISBN13:
9780143423348
Weight:
172 g
Height:
127 cm
Width:
203 cm
Thickness:
15 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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