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Non Obvious Megatrends

By Rohit Bhargava

Product Image: Non Obvious Megatrends

Non Obvious Megatrends

Only 1 item left in stock
Description
#1 WALL STREET JOURNAL BESTSELLER & WINNER OF 20 INTERNATIONAL BOOK AWARDS! The highly anticipated 10th edition of the groundbreaking innovation book Non-Obvious – featuring ten all new trend predictions for winning the future. Introducing a book about what it really takes to predict the future, by getting better at understanding the accelerating present. What can the quirky rules of Icelandic hot tub etiquette and the unexpected celebrity of a Michelin-ranked food stall in Singapore teach you about the future of business and culture? The answer may not be all that obvious, and that’s exactly the point. For the past decade, innovation expert and marketing professor Rohit Bhargava and his intrepid team of trend curators have produced one of the most widely read annual trend forecasts in the world: the Non-Obvious Trend Report. Whether you are among one of the more than 1 million readers of a previous edition of this report or not, this completely updated new edition features an unprecedented look behind the scenes at the author’s award-winning “Haystack Method” for identifying the ideas and insights others miss by learning to collect ideas the way most people collect frequent flier miles. You don’t need to be a futurist or innovation expert in order to learn to think like one. In this book you’ll not only learn how to use the Haystack Method yourself, but also read insights about how to leverage the ten forecasted megatrends to grow your own business or propel your career. The key to winning the future lies in better understanding the present. This book is an essential guide to becoming a non-obvious thinker and using the art of trend curation to get better at predicting what will be important tomorrow based on learning to better observe patterns in the world today. List of awards for previous editions: Winner: Eric Hoffer Business Book of the Year Winner: Axiom Award Silver Medal (Business Theory) Winner: INDIE Gold Medal (Business Business Book) Finalist: Leonard L. Berry Marketing Book Award Winner: IPPY Silver Medal (Best Business Book) Finalist: International Book Award (Best Business Book) Official Selection: Gary’s Book Club at CES Winner: Non-Fiction Book Award (Gold Medal) Winner: Pinnacle Best Business Book Award
Product details
Binding:
Paperback
Number of Pages:
290
Release Date:
2020-01-07
Publication Date:
2020-01-07
Publisher:
Ideapress Publishing
Languages:
Original: English
ISBN10:
1646870026
ISBN13:
9781646870028
Weight:
450 g
Height:
151 cm
Width:
226 cm
Thickness:
18 cm

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The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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