Placeholder text

Go to cart

Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

By Michael Beverland

Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Business, Finance & Career

Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

0 - Default Title
Description
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way. This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout. Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School.
Product details
Edition:
1
Number of Pages:
152
Release Date:
2025-04-01
Publication Date:
2025-04-01
Publisher:
Sage Publications UK
Languages:
Original: English
ISBN10:
1529795176
ISBN13:
9781529795172
GPSR Manufacturer Reference:
[email protected]
Weight:
260 g
Height:
134 cm
Width:
204 cm
Thickness:
12 cm
Buy on Amazon
Currently sold out