Placeholder text

Go to cart

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

By Michael Beverland

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management Business, Finance & Career

A Very Short, Fairly Interesting and Reasonably Cheap Book about Brand Management

0 - Default Title
Description
Each book in the 'Very Short, Fairly Interesting & Reasonably Cheap' series takes a core area of the curriculum and turns it on its head by providing a critical, sophisticated overview of the key issues and debates in an informal, conversational and often humorous way.

This accessible and affordable introduction to brand management provides an overview of the controversies and debates, leading thinkers and enduring challenges in brands and branding, with one eye on historical context and cultural and critical perspectives throughout.

Michael Beverland and Pinar Cankurtaran are Professor and Associate Professor of Brand Strategy at University of Sussex Business School. 
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
152
Release Date:
2025-02-12
Publication Date:
2025-02-12
Publisher:
Sage Publications Ltd.
Languages:
Original: English
ISBN10:
1529795168
ISBN13:
9781529795165
GPSR Manufacturer Reference:
[email protected]
Weight:
170 g
Height:
129 cm
Width:
198 cm
Thickness:
8 cm
Buy on Amazon
Currently sold out