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Consumer Information Processing

By Bettman, James R.

Consumer Information Processing

By Bettman, James R.

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Description
In Consumer Information Processing: Marketing Applications, James R. Bettman bridges the gap between cognitive science and real-world marketing challenges. This book presents actionable insights into how consumers navigate complex information environments-offering marketers practical frameworks for shaping perceptions, influencing preferences, and guiding purchase decisions.Bettman dives into consumer heuristics, brand comparisons, and the effects of information order and format. From packaging to promotions, he reveals how cognitive principles can be applied to optimize messaging, product presentation, and decision environments. This work goes beyond theory to show how information overload, attribute recall, and mental simplification impact marketing outcomes.A must-read for marketers, behavioral strategists, and UX professionals, the book equips readers with evidence-based strategies to improve customer targeting, engagement, and conversion. It is a vital addition to the Legend in Consumer Behavior series, showcasing Bettman's impact on the practice of marketing and the science behind it.
Product details
Number of Pages:
322
Release Date:
2025-08-11
Publication Date:
2025-08-11
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515932
ISBN13:
9781636515939
GPSR Manufacturer Reference:
[email protected]
Weight:
619 g
Height:
157 cm
Width:
235 cm
Thickness:
22 cm
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