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Consumer Information Processing

By Bettman, James R.

Consumer Information Processing

By Bettman, James R.

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Description
Consumer Information Processing: Decision Making by James R. Bettman provides a pioneering exploration into how consumers perceive, interpret, and respond to information when making purchase decisions. Drawing from cognitive psychology, behavioral science, and marketing strategy, Bettman constructs a detailed framework that decodes the mental models consumers use to evaluate alternatives and make trade-offs. This book dives deep into the mechanics of memory, attention, and learning, showcasing how these processes influence buying behavior across product categories.Ideal for academics, market researchers, and behavioral economists, the book blends empirical research with theoretical models to reveal how consumers process complexity, cope with uncertainty, and adapt over time. It also touches on real-world applications-from advertising effectiveness to digital interface design-offering critical insight for brands looking to influence decision-making pathways.Part of the Legend in Consumer Behavior series, this edition cements Bettman's legacy as a transformative thinker in the field. For anyone studying or influencing consumer behavior, this book remains an essential, research-driven resource.
Product details
Number of Pages:
404
Release Date:
2025-08-11
Publication Date:
2025-08-11
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515916
ISBN13:
9781636515915
Weight:
734 g
Height:
157 cm
Width:
235 cm
Thickness:
26 cm
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