Public Relations Metrics

Name: Public Relations Metrics
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ruler, Betteke Van

0 - Default Title

Description

Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

Product details

Edition:

1

Number of Pages:

348

Release Date:

2008-05-28

Publication Date:

2008-05-28

Publisher:

Routledge

Languages:

Original: English

ISBN10:

0805862722

ISBN13:

9780805862720

GPSR Manufacturer Reference:

[email protected]

Weight:

716 g

Height:

157 cm

Width:

235 cm

Thickness:

25 cm

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