Public Relations and Communication Management in Europe

Name: Public Relations and Communication Management in Europe
Brand: De Gruyter Mouton
Availability: OutOfStock
Rating: 5 (1 reviews)

By Ruler, Betteke Van

0 - Default Title

Description

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions are written from an "inside view" and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.

Product details

Edition:

1

Number of Pages:

516

Release Date:

2004-03-25

Publication Date:

2004-03-25

Publisher:

De Gruyter Mouton

Languages:

Original: English

ISBN10:

3110176122

ISBN13:

9783110176124

GPSR Manufacturer Reference:

[email protected]

Weight:

914 g

Height:

160 cm

Width:

236 cm

Thickness:

34 cm

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