Guide de la publicité et de la communication

Name: Guide de la publicité et de la communication
Brand: Larousse
SKU: 9782035052759-G
Price: 1.50 EUR
Availability: InStock
Rating: 5 (1 reviews)

By François Bernheim

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Description

Propose une approche culturelle de la création, des techniques et des métiers de la publicité, avec une présentation des grandes campagnes publicitaires depuis les années 1960, ainsi qu'un dictionnaire d'environ 250 entrées (métiers, grands thèmes, principaux pays, traditions publicitaires, personnalités, marques, etc.). ©Electre 2026

Product details

Binding:

Paperback

Number of Pages:

335

Release Date:

2004-10-14

Publication Date:

2004-10-14

Publisher:

Larousse

Languages:

Published: French, Original: French

ISBN10:

2035052750

Weight:

772 g

Height:

230 cm

Width:

170 cm

Thickness:

20 cm

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Condition

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Good

The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.

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