There's No Business That's Not Show Business

Name: There's No Business That's Not Show Business
Brand: Pearson Education (US)
SKU: 9780130471192-V
Price: 1.73 EUR
Availability: InStock
Rating: 5 (1 reviews)

By Schmitt, Bernd H.

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Description

This book shows how to apply the thinking and the techniques of show business to your company's overall branding and marketing strategy, turning your company into a kind of performance art that will win greater share of mind and wallet.

Product details

Edition:

1

Number of Pages:

320

Release Date:

2003-07-01

Publication Date:

2003-06-24

Publisher:

Pearson Education (US)

Languages:

Original: English

ISBN10:

0130471194

ISBN13:

9780130471192

Weight:

685 g

Height:

162 cm

Width:

237 cm

Thickness:

27 cm

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Condition

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Very good

Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.

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