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Markenmanagement in der Automobilindustrie

Markenmanagement in der Automobilindustrie Law

Markenmanagement in der Automobilindustrie

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Description
Top-Manager und Vorstandsmitglieder bedeutender Automobilfirmen beschreiben anhand von Fallstudien ihre global anerkannten Erfolgsstrategien im Management ihrer Marken. Ein herausragendes Standardwerk für automobiles Markenmanagement auf nationaler und internationaler Ebene!
Product details
Edition:
2
Number of Pages:
448
Release Date:
2005-11-25
Publication Date:
2005-11-25
Publisher:
Gabler, Betriebswirt.-Vlg
Languages:
Original: German
ISBN10:
3409224602
ISBN13:
9783409224604
GPSR Manufacturer Reference:
Weight:
959 g
Height:
177 cm
Width:
243 cm
Thickness:
29 cm
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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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