Public Relations Leaders as Sensemakers

Name: Public Relations Leaders as Sensemakers
Brand: Routledge
Availability: OutOfStock
Rating: 5 (1 reviews)

By Berger, Bruce K.

0 - Default Title

Description

Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate for graduate and advanced undergraduate students in international public relations and communication management, as well as scholars in global public relations, communication management, and business. It is also intended to supplement courses in public relations theory, strategic communication, business management, and leadership development.

Product details

Edition:

1

Number of Pages:

366

Release Date:

2014-05-07

Publication Date:

2014-05-07

Publisher:

Routledge

Languages:

Original: English

ISBN10:

041571091X

ISBN13:

9780415710916

GPSR Manufacturer Reference:

[email protected]

Weight:

680 g

Height:

157 cm

Width:

235 cm

Thickness:

24 cm

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