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Freemium Economics

Product Image: Freemium Economics

Freemium Economics

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Description
Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to maximize conversion, boost retention, and deliver revenue can be challenging if you don't fully understand the impact that small changes can have on revenue. In this book, author Eric Seufert provides clear guidelines for using data and analytics through all stages of development to optimize your implementation of the freemium model. Freemium Economics de-mystifies the freemium model through an exploration of its core, data-oriented tenets, so that you can apply it methodically rather than hoping that conversion and revenue will naturally follow product launch.
Product details
Binding:
Paperback
Edition:
illustrated
Number of Pages:
254
Release Date:
2014-01-27
Publication Date:
2014-03-08
Publisher:
Elsevier Science & Technology
Languages:
Original: English
ISBN10:
0124166903
ISBN13:
9780124166905
Weight:
540 g
Height:
187 cm
Width:
233 cm
Thickness:
20 cm

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Very good
Almost no signs of wear. Book pages have no markings, accessories are intact and all other media are in good condition.
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