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Convert!

By Ben Hunt

Convert! Business, Finance & Career

Convert!

Only 1 item left in stock
Description
This advice can transform your web site's success When web design expert Ben Hunt set out to quantify the difference between an ordinary web site and a great one, he expected to find the key in design simplicity. But when his team more than doubled the conversion rates for a wide range of sites, they identified simple yet powerful solutions involving design, copy, appropriate analysis, classic optimization techniques, and targeted testing. You'll find the fixes easy to implement, and they're all right here. - Understand the essentials — your market, your proposition, and your delivery - Create a site that is seen by the right people, provides a compelling experience, and generates the desired action - Learn how to use testing to improve your site's conversion rate - Discover the holistic nature of web site optimization and why multiplicity matters - Examine dozens of simple techniques for building traffic, engaging your audience, and crafting effective calls to action - Combine creativity with analysis for the best possible results
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
312
Release Date:
2011-01-14
Publication Date:
2011-02-01
Publisher:
Wiley
Languages:
Original: English
ISBN10:
0470616334
ISBN13:
9780470616338
GPSR Manufacturer Reference:
[email protected]
Weight:
590 g
Height:
191 cm
Width:
235 cm
Thickness:
17 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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