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Build What Matters

Product Image: Build What Matters

Build What Matters

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Description
Rapid iteration, A/B testing, and growth hacking-these buzzwords have everyone's attention in product management today. But while they dominate the current discussion, something even more significant has been lost in their limelight: long-term value creation for the customer.
Product advisors Rajesh Nerlikar and Ben Foster believe that consistently delivering meaningful outcomes requires a deep understanding of your customer's definition of success. Combine a bold customer-centric vision with a practical execution strategy, and you have a recipe that reveals product development priorities and the pathway to innovation.
In Build What Matters, Rajesh and Ben introduce you to their methodology for becoming a product-driven company. Through their tested strategies and stories of success, you'll learn how Vision-Led Product Management helps you achieve company objectives by meeting both current and future customer needs.
Product details
Binding:
Paperback
Number of Pages:
296
Release Date:
2020-09-07
Publication Date:
2020-09-15
Publisher:
Lioncrest Publishing
Languages:
Original: English
ISBN10:
1544516177
ISBN13:
9781544516172
Weight:
432 g
Height:
152 cm
Width:
229 cm
Thickness:
17 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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