Placeholder text

Go to cart

Sustainability Marketing

By Frank-Martin Belz

Sustainability Marketing Law

Sustainability Marketing

Only 2 items left in stock
Description
The new and extended Second Edition of the award-winning textbook Sustainability Marketing: A Global Perspective provides a sustainability-oriented vision of marketing for the twenty-first century. Adopting a a consumer marketing focus, it emphasises integrating sustainability principles into both marketing theory and the practical decision making of marketing managers. The book shows how the complexities of sustainability issues can be addressed by marketers through a systematic step-by-step approach. The steps involve an analysis of socio-environmental priorities to complement conventional consumer research; an integration of social, ethical and environmental values into marketing strategy development; a new consumer-oriented sustainability marketing mix to replace the outmoded and producer-oriented '4Ps'; and finally an analysis of how marketing can go beyond responding to social change to contribute to a transformation to a more sustainable society. Without taking such steps, marketing will continue to drive global crises linked to climate change, poverty, food shortages, oil depletion and species extinction, instead of helping to tackle them. A comprehensive package of supplementary materials for this text is available at www.wiley.com/college/belz. View the authors blog at: www.sustainability-marketing.com
Product details
Binding:
Paperback
Edition:
2
Number of Pages:
352
Release Date:
2012-08-17
Publication Date:
2012-10-29
Publisher:
Wiley
Languages:
Original: English
ISBN10:
1119966191
ISBN13:
9781119966197
GPSR Manufacturer Reference:
[email protected]
Weight:
661 g
Height:
191 cm
Width:
235 cm
Thickness:
20 cm

Condition

Show more

Show less
Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
Available immediately
€4,89

Incl. VAT, plus shipping costs

PayPal
Visa
Mastercard
American Express
Only 2 items left in stock

Verified second-hand article

Verified second-hand item

Free shipping from 19€

€4,89