Historical and Cultural App roaches to Consumption

Name: Historical and Cultural App roaches to Consumption
Brand: Vibrant Publishers
Availability: OutOfStock
Rating: 5 (1 reviews)

By Belk, Russell W.

0 - Default Title

Description

Historical and Cultural Approaches to Consumption examines how consumption has evolved over time and how it varies across different societies and cultural contexts. In this book, Russell W. Belk brings together research that places consumer behavior within broader historical, anthropological, and sociological frameworks.
From ancient trade practices to modern-day consumer rituals, Belk explores how values, traditions, and collective identities shape what, how, and why people consume. He draws from cross-cultural case studies to highlight the impact of religion, tradition, colonialism, and modernization on consumption practices across the globe.
This book invites readers to see consumption not as a modern economic activity alone but as a deep-rooted cultural process that reflects identity, power structures, and societal change. Scholars of marketing, cultural studies, anthropology, and history will find valuable insights in this book.
Part of the Legend in Consumer Behavior series, this work offers a rich, contextualized view of consumption across time and space.

Product details

Binding:: Paperback
Number of Pages:: 410
Release Date:: 2025-06-26
Publication Date:: 2025-06-26
Publisher:: Vibrant Publishers
Languages:: Original: English
ISBN10:: 1636515177
ISBN13:: 9781636515175
GPSR Manufacturer Reference:: [email protected]
Weight:: 591 g
Height:: 152 cm
Width:: 229 cm
Thickness:: 22 cm

Buy on Amazon

Currently sold out