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Globalism and Consumption

By Belk, Russell W.

Globalism and Consumption

By Belk, Russell W.

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Description
Globalism and Consumption delves into the complex relationship between globalization and consumer behavior across cultures, economies, and borders. In this thought-provoking book, Russell W. Belk investigates how global flows of brands, media, and people are reshaping consumption patterns and cultural identities worldwide.
Belk's work critically examines the tension between global homogenization and local adaptation. He explores how global brands influence aspirations, how consumer lifestyles travel across borders, and how localized interpretations of global goods emerge in different societies. The book also covers the role of digital platforms, migration, and cultural exchange in accelerating consumer connectivity.
With a mix of case studies, theoretical insights, and reflective essays, this book offers a rich exploration of the opportunities and contradictions of global consumer culture. It is essential reading for academics and professionals in international marketing, cultural studies, and global business strategy.
This is a volume in the Legend in Consumer Behavior series, capturing Belk's critical lens on the globalization of consumption.
Product details
Number of Pages:
334
Release Date:
2025-06-26
Publication Date:
2025-06-27
Publisher:
Vibrant Publishers
Languages:
Original: English
ISBN10:
1636515207
ISBN13:
9781636515205
Weight:
636 g
Height:
157 cm
Width:
235 cm
Thickness:
23 cm
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