Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)

Name: Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective/International Student Edition (The Irwin Series in Marketing)
Brand: McGraw-Hill Inc.,US
Availability: OutOfStock
Rating: 5 (1 reviews)

By Belch, George E.

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Product details

Binding:: Paperback
Edition:: 3
Number of Pages:: 784
Release Date:: 1996-08-01
Publication Date:: 1996-08-01
Publisher:: McGraw-Hill Inc.,US
Languages:: Published: English, Original: English
ISBN10:: 0256136971
Weight:: 1588 g

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