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Consumer Behavior-Undergraduate Level Guide Book

By Bekele, Eshetu Tefera

Consumer Behavior-Undergraduate Level Guide Book

By Bekele, Eshetu Tefera

0 - Default Title
Description
Consumer Behavior - Undergraduate Level Guide Book provides a thorough exploration of the psychological, social, and cultural factors that shape consumer decisions. Across 12 chapters, students gain insights into motivation, perception, learning, social influences, demographics, attitudes, digital behaviors, biases, and post-purchase loyalty. The book also addresses consumer research, segmentation, emerging trends, and ethical considerations. Written with clarity and rigor, it equips undergraduates with the knowledge and analytical skills needed to understand, predict, and influence consumer behavior in real-world marketing contexts.
Product details
Binding:
Paperback
Number of Pages:
92
Release Date:
2025-10-27
Publication Date:
2025-10-27
Publisher:
LAP LAMBERT Academic Publishing
Languages:
Original: English
ISBN10:
6209138330
ISBN13:
9786209138331
GPSR Manufacturer Reference:
[email protected]
Weight:
155 g
Height:
150 cm
Width:
220 cm
Thickness:
6 cm
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