Placeholder text

Go to cart

Customer Lifetime Value

By David Bejou

Customer Lifetime Value

By David Bejou

0 - Default Title
Description
The customer lifetime value (CLV) concept is extensively changing the way today's business is managed. A student or practitioner needs to understand CLV to best gain the competitive edge in business. Customer Lifetime Value: Reshaping the Way We Manage to Maximize Profits is a text that shows in detail how managers and researchers can best use CLV to a business's advantage. This valuable resource explores various practical approaches to the measurement and management of customer value that focus on maximizing profitability and growth. Leading thinkers discuss how to leverage CLV in all aspects of business, including customer management, employee management, and firm valuation. Everyone needing to prepare a business for success in the future should read this book.
Product details
Edition:
1
Number of Pages:
154
Release Date:
2006-11-13
Publication Date:
2006-12-08
Publisher:
Routledge
Languages:
Original: English
ISBN10:
0789034352
ISBN13:
9780789034359
GPSR Manufacturer Reference:
[email protected]
Weight:
318 g
Height:
153 cm
Width:
216 cm
Thickness:
12 cm
Buy on Amazon
Currently sold out