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The Global PR Revolution

By Maxim Behar

The Global PR Revolution

By Maxim Behar

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Description
“An excellent guide.” —Paul Holmes, The Holmes Report PR is everything and everywhere. Now more than ever, managing social media is a nuanced and dynamic field that requires the sophisticated touch of a trained professional. What was effective ten or even five years ago is no longer relevant. In The Global PR Revolution, public relations expert Maxim Behar shows readers how to master current approaches, create content that meets a client’s needs, and evolve with ever-changing trends. Complete with insights from over seventy PR leaders worldwide, this authoritative guide discusses such topics as:   The New Rules of Social MediaHow to Speak the Language of PRModern PR Skills and ToolsHow to Measure ImpactThe Effect of Total Transparency on BusinessesInternational Perspectives on the MediaThe Future of the Industry Behar’s knowledge, experience, and down-to-earth writing will keep readers engrossed while refining their understanding of public relations. By the time they finish, they’ll be well on their way to becoming experts in the field.
Product details
Edition:
illustrated
Number of Pages:
312
Release Date:
2019-10-15
Publication Date:
2019-10-15
Publisher:
Allworth
Languages:
Original: English
ISBN10:
1621537153
ISBN13:
9781621537151
Weight:
502 g
Height:
158 cm
Width:
236 cm
Thickness:
32 cm
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