Placeholder text

Go to cart

A New Brand World

By Scott Bedbury

Product Image: A New Brand World

A New Brand World

0 - Default Title
Description
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries. With illuminating anecdotes from his own in-the-trenches experiences and dozens of case studies of other winning—and failed—branding efforts (including Harley-Davidson, Guinness, The Gap, and Disney), Bedbury offers practical, battle-tested advice for keeping any business at the top of its game.
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
242
Release Date:
2003-02-25
Publication Date:
2003-02-25
Publisher:
Penguin Adult Hc/Tr
Languages:
Original: English
ISBN10:
0142001902
ISBN13:
9780142001905
GPSR Manufacturer Reference:
[email protected]
Minimum Reading Age:
18
Maximum Reading Age:
99
Weight:
307 g
Height:
140 cm
Width:
214 cm
Thickness:
13 cm
Buy on Amazon
Currently sold out