Selling the Invisible: A Field Guide to Modern Marketing

Name: Selling the Invisible: A Field Guide to Modern Marketing
Brand: Grand Central Publishing
SKU: 9780446672313-B
Price: 4.49 EUR
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Rating: 5 (1 reviews)

By Harry Beckwith

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Description

SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees

Product details

Binding:

Paperback

Edition:

1

Number of Pages:

272

Release Date:

2012-03-20

Publication Date:

2012-03-20

Publisher:

Grand Central Publishing

Languages:

Published: English, Original: English

ISBN10:

0446672319

GPSR Manufacturer Reference:

[email protected]

Weight:

204 g

Height:

19 cm

Width:

13.3 cm

Thickness:

1.9 cm

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