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Selling the Invisible

By Harry Beckwith

Product Image: Selling the Invisible

Selling the Invisible

Only 3 items left in stock
Description
SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere; Focus Groups Don'ts; The More You Say, the Less People Hear; Seeing the Forest Around the Falling Trees
Product details
Binding:
Paperback
Edition:
1
Number of Pages:
272
Release Date:
2012-03-20
Publication Date:
2012-03-31
Publisher:
Hachette Book Group USA
Languages:
Original: English
ISBN10:
0446672319
ISBN13:
9780446672313
GPSR Manufacturer Reference:
[email protected]
Weight:
196 g
Height:
124 cm
Width:
186 cm
Thickness:
21 cm

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Good
The items bear minimal signs of past use, such as light scratches or memories in the form of markings. These signs of wear give the items a charming character and tell stories of their previous owners, while not affecting their functionality.
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